A Guide To Social Media for Fundraising & Boosting Awareness

Need to give your fundraising efforts a boost?

Empower your self-promotion efforts with these social media tips and tricks.

Although there are plenty of voices decrying our current ‘addiction’ to social media, it nevertheless provides running heroes with a wide set of tools to be able to promote their runs and raise some much needed money for charity whilst they’re at it. The landscape of the internet has changed significantly in the last 10 years or so, with the addition of social media perhaps causing the most disruption in our everyday lives.

There are so many different channels that you can use to shout about your run that you’d be a fool not to use at least one of these networks:


This running app with social features should be the first thing that you download on your phone when starting your training. Not only is it a great tool for tracking your progress it also offers great integration with Facebook so that you can easily keep your friends and family up to date with your training and prove that you’re on track to complete your run. You’ll also benefit from being a part of a friendly running community that should go some way to getting you out training more frequently.


Although some might dismiss Twitter as a social media platform on its dying legs, it’s nonetheless very popular still and serves for a great feed to keep your followers updated on training runs, fund raising events and anything else pertaining to your run preparation. Keep your tweets short, make sure to include imagery and link it up with your Instagram, Strava and YouTube to make managing your marketing for social media accounts that much easier.


The Daddy of all social media networks, Facebook has one of the largest user bases in the world and therefore should be instrumental in your fund raising efforts. Use your Facebook account to promote fund raising events and also re-post content from your Instagram, Strava and YouTube profiles. Not seeing the engagement you’d like? Try engaging with other people more, the more you put in the more you’ll get out!

YouTube or SnapChat

Video should be a key part of your self-promotion, your friends and family are more likely to watch a video with you in than read a long post and it will go a long way to proving your commitment to those who are unsure of whether or not to donate to your charity or not. Depending on your time restraints you could either shoot a quick 10 or 30 second video for instant sharing on SnapChat, or you could film something a little longer and edit it in ‘vlog’ style for YouTube.


This picture-based sharing platform has been on the rise for a number of years and has proved to be particularly popular amongst younger users who are a little weary of Facebook. The key to engaging followers is by making your images interesting; find fun ways of sharing your running progress, take photos of where you’re running, what you’re eating and how much money you’ve raised. By keeping a consistent stream of engaging photos uploaded you’re more likely to win over new donations.

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